What is Funnel?

What is Funnel?
A funnel, which is a popular term in digital marketing recently, is actually a diagram that includes the steps that users must go through to complete sales transactions or other result-requiring transactions. Thanks to this data, which shows us how and how many users reach the last step of the transaction, with rates, numbers, we can measure the functioning of each step and whether it is user-friendly.

Each step in the funnel can be measured in itself, and any situation that disrupts the flow can be easily noticed. This allows the optimizations to be made to the right place.