What is Google Remarketing?

What is Google Remarketing?
Remarketing, which means "Remarketing" in Turkish, is one of the options Google offers in internet advertising. As the name suggests, “remarketing” is a method that allows you to remarket to an audience that you have previously carried out marketing activities by targeting.

Google Remarketing, which has been in use since 2010, is a very effective method especially for e-commerce sites. In your ad campaign, it allows you to retarget users who visited your site but left without shopping, and publish special ads for them.