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What is Vertical E-commerce?

What is Vertical E-commerce?

Vertical e-commerce is the name given to the work done by companies that do not have a wide range of products and focus on certain products and product groups. The vertical e-commerce system created by these e-commerce sites that serve consumers who demand a certain product group and at the same time target a specific audience. has a niche. As an example to this group, we can mention companies that only sell toys, flowers or wedding candy.

What are the Advantages of Vertical E-Commerce?
The advantages of vertical e-commerce are as follows;

  • less cost
  • Convenience
  • Quality service in customer relations
  • Ease of Search Engine Optimization (SEO)


What are the Disadvantages of Vertical E-Commerce?

  • Sales Traffic
  • Change of Trends
  • Reaching the Target Audience
  • Shipping Cost

For Which Companies Is Vertical E-Commerce Suitable?
What you need to do before opening an e-commerce site is to decide what your business model will be. Determining the services and products in accordance with the site you will open will be a successful step. So, which companies is the vertical e-commerce model suitable for?

  • Companies that want to make an easy and low-cost start,
  • Companies that offer product models in a certain category,
  • Firms that have low competition, do not require much capital, want to take place in a niche market and target a certain audience,
  • Companies that keep their advertising and marketing budgets low and place a small number of products in stock,
  • Small and medium-sized companies are suitable for the vertical e-commerce model.

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