Knowledge Base

What is Google Remarketing?

What is Google Remarketing?
Remarketing, which means "Remarketing" in Turkish, is one of the options Google offers in internet advertising. As the name suggests, “remarketing” is a method that allows you to remarket to an audience that you have previously carried out marketing activities by targeting.

Google Remarketing, which has been in use since 2010, is a very effective method especially for e-commerce sites. In your ad campaign, it allows you to retarget users who visited your site but left without shopping, and publish special ads for them.