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What is Google AdWords?

What is Google AdWords?
Google AdWords is the name of the advertising platform that Google has prepared for advertisers. Advertisers can advertise their sites or products by using one or more of the different types of ads offered on the AdWords platform with advanced options.

How Does AdWords Work?

To understand how Google AdWords works and get the most out of your ad budget, it's important to learn more about some of the building blocks like keywords, placements, Ad Rank, bids and Quality Score.

When the selected words and phrases are identified with the searched keywords, your Google Adwords ads will be more likely to appear. If you sell original spare parts, you can use the phrase 'original spare part' in your campaign as a keyword. When visitors type genuine spare parts or a similar term into Google, your ads may appear next to search results. In addition, your ads may appear on all Google-related channels and websites that sell original spare parts.

Tip: The fact that your keywords are specific while advertising will also increase your investments in a positive way. For example; It would be more useful to create more specific keyword groups by including your own fields such as supplying original spare parts instead of selling spare parts.

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