# What is Vertical E-commerce?

https://www.wisesoft.com.tr/knowledgebase/article/what-is-vertical-e-commerce

**What is Vertical E-commerce?**

Vertical e-commerce is the name given to the work done by companies that do not have a wide range of products and focus on certain products and product groups. The vertical e-commerce system created by these e-commerce sites that serve consumers who demand a certain product group and at the same time target a specific audience. has a niche. As an example to this group, we can mention companies that only sell toys, flowers or wedding candy.

**What are the Advantages of Vertical E-Commerce?**
The advantages of vertical e-commerce are as follows;

- less cost
- Convenience
- Quality service in customer relations
- Ease of Search Engine Optimization (SEO)

**What are the Disadvantages of Vertical E-Commerce?**

- Sales Traffic
- Change of Trends
- Reaching the Target Audience
- Shipping Cost

**For Which Companies Is Vertical E-Commerce Suitable?**
What you need to do before opening an e-commerce site is to decide what your business model will be. Determining the services and products in accordance with the site you will open will be a successful step. So, which companies is the vertical e-commerce model suitable for?

- Companies that want to make an easy and low-cost start,
- Companies that offer product models in a certain category,
- Firms that have low competition, do not require much capital, want to take place in a niche market and target a certain audience,
- Companies that keep their advertising and marketing budgets low and place a small number of products in stock,
- Small and medium-sized companies are suitable for the vertical e-commerce model.