# What is Impression?

https://www.wisesoft.com.tr/knowledgebase/article/what-is-impression

**What is Impression?**
Impression by Display or English equivalent; It is the name given to the viewing of an internet advertisement by users. When an internet user visits a website, if there is an ad on the page he is viewing, an impression will occur for this ad.

**How to Track Views?**

Views may not always result in conversions. However, tracking views will provide an advertiser with a lot of data about their ad and ad strategy. This data is of great use when creating other digital marketing campaigns such as search engine marketing (SEM) and pay-per-click (PPC) campaigns. Moreover, even in search engine optimization other than advertising, this information is extremely valuable. Knowing how many impressions an ad campaign generates also helps marketers generate a number of other marketing metrics such as Clickthrough Rates (known as CTR). All these metrics are used to calculate the effectiveness of a campaign. However, it should not be forgotten that an accurate number of impressions is required for successful measurement and that all these processes have taken place without manipulation.